30:300:3000
The Tricycle campaign grew out of the sense of bereavement felt by those locally and nationally who loved this little theatre with a stature way beyond its size.
When we erected stalls at local sites people queued up to sign our petition. We were over 30 campaigners, with more than 300 people on our mailing list and in excess of 3,000 signatures on our petition. Over three times that number engaged with us in face-to-face conversations, through social media and via direct email.
Watch videos from some of our supporters.
85% support for return to Tricycle brand
The Tricycle campaign leafletted the streets and conducted an online survey. The survey showed that 85% of respondents wanted the Tricycle’s name back. We were unable to find more than a handful of people who liked the rebrand or thought it a good idea.
“Theatre of the absurd”
The surprise decision to rebrand the Tricycle did not go unnoticed or unopposed by local and national press either. Our campaign garnered attention from far and wide, including Private Eye, who used the headline quoted above on more than one occasion, and the Camden New Journal, who were unceremoniously banned from Kiln’s opening night for voicing their opposition.
Our aim
While the campaign is no longer active, we continue to receive contact from supporters lamenting the continued decimation of the Tricycle’s legacy.
Restoring the name of the Tricycle would at once reconnect our theatre with the community it serves. We hope that the theatre’s identity and its place in the hearts of the local community will again be respected, so that all can delight in this cultural icon once more.
The Tricycle campaign remains hopeful that the theatre’s leadership will choose to embrace the local community. We continue to welcome any opportunity to engage.